Business Wire and TrendKite Announce the Integration of TrendKite Analytics within Business Wire’s NewsTrak Report

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SAN FRANCISCO & AUSTIN, Texas–(BUSINESS WIRE)–Business Wire, the global leader in press release distribution, and TrendKite,
the digital PR platform, today announced the two companies will
integrate TrendKite analytics into Business Wire’s NewsTrak reports as
part of its Global-Mobile-Social-Measureable (GMSM) suite of services.
Public relations, marketing and communications professionals now have an
easy way to quantify earned media success with the powerful combination
of Business Wire’s news distribution and TrendKite’s media results
insights. The integrated service is the first offering to emerge from
the recently announced partnership between the two companies.

“Communications professionals spend far too much time manually pouring
through search engines and online news alerts to assess media results,
with no concrete way to connect media outcomes to communications
efforts,” said Geff
Scott
, CEO of Business Wire. “By integrating TrendKite’s
groundbreaking media analytics into our NewsTrak reporting tool,
communications professionals can demonstrate real business value for
their hard work.”

With the new TrendKite analytics integration in the NewsTrak report,
customers can now see results including:

  • Total press release pickup
  • Organic pickup
  • Sentiment tracking
  • Reach to top publishers with high viewership
  • Search Engine Optimization (SEO) impact by Moz
  • Country and region pickup

Customers can also see an Article Impact report, which evaluates the
quality of coverage by considering readership, social amplification and
sentiment of pickups for an overall success metric. Additionally,
customers can drill down to see and share individual mentions and
pickups directly from the report.

“Measuring organic press release pickup and business impact has been
extremely difficult, if not impossible, because PR industry monitoring
tools haven’t kept pace with the rest of the marketing stack,” said Erik
Huddleston, CEO of TrendKite. “TrendKite’s integration into Business
Wire’s NewsTrak report offers customers the only solution to measure the
true impact of their public relations efforts including reach, key
message pull-through and organic impact of your press release.”

“Business Wire’s new report is particularly valuable when releasing news
that is fast-moving and organically viral,” said Gerry Spahn, Head of
Communications for Americas, Rolls-Royce Motor Cars. “We appreciate that
the report provides a specific view of not only the outlets that are
picking up our press release, but also the value and metrics behind each
piece of content that is picked up, sorted by impact.”

NewsTrak Reports will incorporate TrendKite analytics immediately as a
new enhancement to GMSM distribution services at no additional cost. For
more information, visit www.businesswire.com
or www.trendkite.com.

About Business Wire:

Business Wire, a Berkshire
Hathaway
 company, is the global leader in press
release distribution
and regulatory
disclosure
. Investor relations, public relations, public policy and
marketing professionals rely on Business Wire to accurately distribute
market-moving news and multimedia, host online
newsrooms
and IR
websites
, build content
marketing platforms
, generate social engagements and provide
audience analysis that improves interaction with specified target
markets. Founded in 1961, Business Wire is a trusted source for news
organizations, journalists, investment professionals and regulatory
authorities, delivering news directly into editorial systems and leading
online news sources via its multi-patented NX Network. Business Wire has
29 offices worldwide to securely meet the varying needs of
communications professionals and news consumers.

Learn more at services.BusinessWire.com
and Tempo,
the Business Wire resource for industry trends; follow updates on
Twitter: @businesswire
or on Facebook.

Click
here to subscribe to Mobile Alerts for Business Wire.

About TrendKite

Founded in 2012 in Austin, Texas, TrendKite is the Digital PR Platform
that puts earned media at the heart of the marketing mix. By harnessing
artificial intelligence and big data analytics to optimize the impact
public relations has on a brand’s reputation, website traffic and
business goals, TrendKite is transforming the way the world views earned
media.

As a venture backed, high traction startup, TrendKite is disrupting a
huge existing market while helping companies like Nike, Google, Delta,
SXSW and thousands more turn PR coverage into real business impact.

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