Gymnast Laurie Hernandez and Alcon Help People See Their Potential with New “Eye Can, Eye Will” Campaign



FORT WORTH, Texas–(BUSINESS WIRE)–Alcon, the global leader in eye care, is teaming up with gold- and
silver-medal winning gymnast Laurie Hernandez on a new campaign that
encourages people to find inspiration to visualize and achieve their
goals. The “Eye Can, Eye Will” campaign is based on Laurie’s belief that
personal mantras and clear, comfortable vision with DAILIES TOTAL1®
contact lenses have helped her maintain the focus and enthusiasm needed
to get to the top of her game. This campaign is rolling out during a
pivotal time for Laurie, as she prepares to compete in next year’s games
in Tokyo.

“The road to winning gold again in 2020 won’t be easy, but I know having
a clear vision, the right mindset and exceptional eyesight will help get
me there,” said Hernandez. “These days, constantly repeating mantras
like ‘eye can, eye will’ on the balance beam or just going about my day
helps keep my eyes on the prize and my head in the game. Having my
mantra, along with my DAILIES TOTAL1® contact lenses, means I
can visualize success and, hopefully, bring home the gold again. Eye
can, eye will and so can you!”

The “Eye Can, Eye Will” campaign encourages everyone to create a
personal saying through a newly launched online “mantra maker” that will
help them see their potential and achieve their goals. The tool takes
the user through a series of introspective questions and, at the end,
produces a shareable and printable customized mantra in the form of a
digital eye chart.

In addition to the online mantra maker, the campaign will feature
inspirational videos of Laurie – on and off the beam – created to give
people a peek inside what motivates her. The overall goal of the online
tool and videos is to encourage people to achieve their goals by finding
inspiration and affirmation; harness the will, focus and self-confidence
to reach their potential; and drive awareness of DAILIES TOTAL1®
contact lenses.

“Alcon is proud to continue our partnership with Laurie Hernandez,
especially during such an important time in her career,” said Sergio
Duplan, Region President, Alcon North America. “The ‘Eye Can, Eye Will’
campaign is perfectly timed, as the sheer hard work, determination and
great vision needed to achieve her goals will inspire others also
striving to become their personal best. DAILIES TOTAL1®
contact lenses are designed to provide exceptional comfort and we know
they will be the perfect addition to help Laurie and others achieve

By visiting,
anyone can create an inspirational mantra and receive a free* trial
offer for DAILIES TOTAL1® contact lenses. The personalized
mantra is shareable via download or through social media using

Wearing contact lenses requires a prescription. Ask your eye care
professional for complete wear, care and safety information. Make an eye
exam appointment today to learn if Alcon DAILIES TOTAL1®
contact lenses are right for you or your family. Visit to
learn more.

*Eye exam may be required before lens trial. Professional fees may
apply. Offer available at participating offices.

Cautionary Note Regarding Forward-Looking

This press release contains “forward-looking statements” within the
meaning of the safe harbor provisions of the United States Private
Securities Litigation Reform Act of 1995. Forward-looking statements can
be identified by words such as: “anticipate,” “intend,” “commitment,”
“look forward,” “maintain,” “plan,” “goal,” “seek,” “believe,”
“project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,”
“should,” “will” and similar references to future periods.

Forward-looking statements are neither historical facts nor assurances
of future performance. Instead, they are based only on our current
beliefs, expectations and assumptions regarding the future of our
business, future plans and strategies, and other future conditions.
Because forward-looking statements relate to the future, they are
subject to inherent uncertainties and risks that are difficult to
predict. Some of these factors are discussed in our filings with the
United States Securities and Exchange Commission, including our Form
20-F. In particular, our expectations could be affected by uncertainties
regarding the success of our separation and spin-off from Novartis.
Should one or more of these uncertainties or risks materialize, or
should underlying assumptions prove incorrect, actual results may vary
materially from those anticipated. Therefore, you should not rely on any
of these forward-looking statements.

Forward-looking statements in this press release speak only as of the
date of its filing, and we assume no obligation to update
forward-looking statements as a result of new information, future events
or otherwise.

About Alcon

Alcon helps people see brilliantly. As the global leader in eye care
with a heritage spanning more than seven decades, we offer the broadest
portfolio of products to enhance sight and improve people’s lives. Our
Surgical and Vision Care products touch the lives of more than 260
million people in over 140 countries each year living with conditions
like cataracts, glaucoma, retinal diseases and refractive errors. Our
more than 20,000 associates are enhancing the quality of life through
innovative products, partnerships with eye care professionals and
programs that advance access to quality eye care. Learn more at

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