Itron Report Reveals Utilities and Consumers Share Heightened Concern About Increasing Disasters



LIBERTY LAKE, Wash.–(BUSINESS WIRE)–Itron, Inc., (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, today released a report detailing utilities’ current state of disaster preparedness. Disaster Preparedness: An Itron® Resourcefulness Insight Report summarizes key findings from more than 500 consumer utility ratepayers and 300 utility executives across the United States. The report reveals perceptions on an array of topics relating to disaster preparation, response and recovery, exposing a shared and heightened worry about a disaster striking today compared to five years ago. The survey also revealed a significant, conflicting gap across the two groups pertaining to each’s ability to prepare, respond and recover from disasters.

Itron’s Resourcefulness Insight Report addresses a critically serious and timely topic as regions of the United States still struggle to recover from just the past two years of natural and man-made disasters, including Hurricane’s Harvey, Irma, Florence, and Dorian, and the catastrophic wildfires in Northern California. The severity and frequency of disasters is not easing either; according to the United Nations, since 1970 the number of disasters worldwide has more than quadrupled to around 400 a year. Some of the most notable findings in Itron’s report include:

  • 87% of consumers said they have been impacted by some type of disaster in the past five years; about one-third by extreme wind, extreme temperatures and flooding disasters, which are the top three consumer concerns
  • 68% of consumers believe the increase in weather-related disasters is a result of climate change
  • 69% of utility executives and 55% of consumers said they are more worried about a disaster striking them today than they were five years ago
  • Utilities ranked cyber-attack as their top disaster concern
  • 50% of all consumers indicated they would be willing to pay more on their utility bills to invest in disaster preparedness; 38% said they would not

“Disasters, both manmade and natural, are increasing at record levels and our industry is rapidly calibrating around this new normal,” said Marina Donovan, vice president of global marketing and public affairs at Itron. “As climate change and cyber-attacks increasingly threaten our energy and water infrastructure, the report reveals a collective sense of awareness and urgency among utilities and consumers and discusses the important role of technology in helping utilities better prepare for, respond to and recover from disasters.”

Itron’s Resourcefulness Insights Report uncovered areas for improved preparation tactics, as well as insights to the investment focuses that utilities plan to prioritize, including:

  • 71% of utilities say they are extremely or very equipped to prepare, respond and recover from disasters; 35% of consumers feel extremely or very confident in their utilities, and only 26% of consumers personally felt extremely or very prepared for a disaster
  • 83% of utilities say they’ve deployed educational programs to help consumers prepare—47% of utilities say their programs have been effective, and 42% of consumers said they have not received any educational resources to help prepare
  • The top investment priority by utilities to respond to disasters are smart or advanced metering, remote disconnect devices, customer communications systems, outage detection and restoration

“Hurricanes, earthquakes, storms and other natural hazards can cause damage to the energy grid and impact the delivery of electricity to customers. EEI has seen firsthand the consequences of these incidents to the nation’s energy grid,” said Scott Aaronson, vice president of Security and Preparedness at the Edison Electric Institute. “Following natural disasters, electric companies respond as quickly and safely as possible to restore service to affected customers. Fortunately, advances in technology are making the energy grid more resilient and helping the industry prepare for and respond to Mother Nature’s unpredictable behavior.”

History has proven that natural disasters expose utilities to financial, physical and reputational damage, underscoring that the way they prepare, respond and recover leads to a true make-or-break moment. Leading-edge smart technology and sensors can help, such as voltage analysis and outage detection and restoration. Utilities can harden their systems in the face of the next disaster by identifying likely hazards, assessing vulnerabilities, calculating outage impacts, determining the steps that they can take now, and assessing where further investments are needed.

To download a full copy of the Itron Resourcefulness Insights Report, visit Key outcomes and case studies of the Itron Resourcefulness Insights Report will also be explored during Itron Utility Week, commencing this morning in Marco Island, Florida. Follow #IUW19 for live updates from the event and join us on Oct. 14 at 10:30 a.m. EDT for the #ItronChat on Twitter to talk about what it takes to be prepared.

About Itron

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure services to communities in more than 100 countries. Our portfolio of smart networks, software, services, meters and sensors helps our customers better manage electricity, gas and water resources for the people they serve. By working with our customers to ensure their success, we help improve the quality of life, ensure the safety and promote the well-being of millions of people around the globe. Itron is dedicated to creating a more resourceful world. Join us:

Itron® is a registered trademark of Itron, Inc. All third-party trademarks are property of their respective owners and any usage herein does not suggest or imply any relationship between Itron and the third party unless expressly stated.


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