KidZania Expands to the U.S. with Its First Grand Opening in Fall 2019



a leading global brand of interactive education and entertainment
centers for kids, is coming to the U.S. KidZania USA’s headquarters is
located in the Dallas metro area, and its first location will open at
Stonebriar Centre in Frisco, Texas in fall 2019. Locations will open in
Chicago and New York in 2020 and Los Angeles in 2021. The U.S. locations
will build on KidZania’s global footprint of 27 locations in 21
countries since its establishment in 1999.

“At KidZania, kids have an opportunity to role-play more than 100
professions within an 80,000 square foot indoor city designed just for
them,” says Greg Stevens, CEO of KidZania USA. “The KidZania experience
allows kids to learn about the world of work while building real-life
skills like financial literacy, teamwork and problem solving. We look
forward to bringing this innovative learning experience to children,
families and educators throughout the U.S.”

The KidZania model is built around kid-size cities that allow them to
role-play in realistic simulations like fighting fires, piloting
airplanes, acting in plays, designing robots, performing surgery, going
on secret missions and more. Each KidZania is tailored to the city in
which it is located, complete with buildings, paved streets, vehicles
and an economy fueled by a currency called kidZos.

Research has shown that when children are actively involved in the
learning process, their focus increases; they exercise a higher level of
problem-solving skills; they have a more impactful learning experience
overall; and they are better equipped to build life skills.1

“Role-play is a critical part of childhood development and KidZania
bridges the gap between schools and the outside world. KidZania provides
a unique experience-based environment where kids become active
participants in their learning process by putting theory into practice
while gaining new knowledge and skills,” says Dr. Ger Graus, Global
Director of Education at KidZania.

KidZania stays on the cutting edge of innovative learning by partnering
with consumer brands to incorporate them into the city’s architecture
and activities. The collaboration with industry partners creates
ultra-realistic situations and careers to better prepare kids for the
real world. Together, this helps empower, inspire and support learning
for kids. Some of KidZania’s nearly 1,000 global industry partners
include British Airways, Netflix, Microsoft, Honda, Johnson & Johnson,
Sony, Kellogg’s and Nintendo.

Stevens adds, “In the U.S., we’re onboarding industry partners and
identifying new local champions, because that is what makes the
immersive learning experiences real and meaningful.”

About KidZania USA

At KidZania USA, kids can take part in exciting and educational
real-life adventures. Filling an average 80,000-square-foot indoor
facility, KidZania is a safe, inclusive city built just for kids.
KidZania provides kids with the opportunity to try more than 100
professions, such as a firefighter, journalist, chef, surgeon and more.
Each role-playing scenario is developed to teach kids essential life
skills, including financial literacy, teamwork, critical thinking and
independence. KidZania is designed to educate, empower and entertain
kids ages 4-14 years old, bridging the gap between school and their
future. Founded in 1999, KidZania Global has 27 locations in 21
countries. For more information about the KidZania USA openings in
Dallas (Fall 2019), Chicago (2020), New York (2020) and Los Angeles
(2021), visit

1 Hassan Sabere, A Vertical and Horizontal Framework for
Innovative Teaching
(Pittsburgh, PA: Dorrance Publishing, 2017), 17.


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